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📙 The PDMA Handbook of New Product Development, Second Edition by — free download


The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition.

The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle.

Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.

Content:
Chapter 1 New Products—What Separates the Winners from the Losers and What Drives Success (pages 3–28): Dr. Robert G. Cooper
Chapter 2 A New Product's Development Strategy: Formulation and Implementation (pages 29–45): Dr. George Castellion
Chapter 3 New Product Portfolio Planning and Management (pages 46–58): Marvin L. Patterson
Chapter 4 Implementing Product Development (pages 59–72): Mr. Paul O'Connor
Chapter 5 Process Ownership (pages 73–80): Dr. W. M. Watson
Chapter 6 The Fuzzy Front End for Incremental, Platform, and Breakthrough Products (pages 81–91): Peter A. Koen
Chapter 7 Service Development (pages 92–107): Mr. Thomas D. Kuczmarski and Mr. Zachary T. Johnston
Chapter 8 Innovation in Large Companies: Approaches and Organizational Architecture (pages 111–126): Peter A. Koen
Chapter 9 Managing Product Development Project Teams (pages 127–143): Dr. Hans J. Thamhain
Chapter 10 Influence and Politics in Product Development (pages 144–157): Dr. Stephen K. Markham and Dr. Patricia J. Holahan
Chapter 11 Distributed New Product Development (DNPD) (pages 158–172): Stefan Heck and T. J. Grewal
Chapter 12 Accelerated Product Development: Techniques and Traps (pages 173–187): Preston G. Smith
Chapter 13 Market Analysis and Segmentation for New Products (pages 191–210): Dr. Douglas G. Boike, Mr. Ben Bonifant and Tony Siesfeld
Chapter 14 Obtaining Customer Needs for Product Development (pages 211–227): Dr. Abbie Griffin
Chapter 15 Contextual Research for New Product Development (pages 228–248): Chris V. Conley
Chapter 16 Interacting with Customers in the New Product Development Process (pages 249–262): Dr. Ian Alam
Chapter 17 Getting Lightning to Strike: Ideation and Concept Generation (pages 263–278): Christopher W. Miller
Chapter 18 Quantitative Market Research (pages 279–301): Brian D. Ottum
Chapter 19 Extracting Value from Your Patent Portfolio (pages 302–318): Ms. Laura A. Schoppe and Ms. Nancy Pekar
Chapter 20 Technology Management (pages 319–334): Greg Evans and Patrice Gausselin
Chapter 21 Gate Decisions: The Key to Managing Risk during New Product Development (pages 337–348): Jeffrey B. Schmidt
Chapter 22 Winning Product Review Approval (pages 349–361): Bob Lonadier
Chapter 23 Approaches to New Product Forecasting (pages 362–377): Dr. Kenneth B. Kahn
Chapter 24 Enhancing New Product Development Success through Industrial Design Strategy (pages 378–388): Robert W. Veryzer
Chapter 25 Building a Bridge to the End User: How Industrial Designers Contribute to Product Development (pages 389–405): Mr. Joseph Juratovac
Chapter 26 Human Factors Engineering Considerations in New Product Development (pages 406–416): Mary Hoffman Pancake
Chapter 27 Design Becomes Reality—Rapid Prototyping (pages 417–429): Raymond Sander
Chapter 28 Risk Tools for Technical Development: Hazard Analysis and FMEA (pages 430–441): Mr. Steven R. Nelson and Fritz Eubanks
Chapter 29 Using an Effective Metrics Program to Support Business Objectives (pages 445–454): Amy Chan
Chapter 30 Managing New Product and Service Launch (pages 455–465): Sue Nagle
Chapter 31 Managing the Supply Chain Implications of Launch (pages 466–478): Roger J. Calantone, C. Anthony Di Benedetto and Dr. Theodore P. Stank
Chapter 32 Market Testing and Postlaunch Evaluation for Consumer Goods (pages 479–496): David W. Olson
Chapter 33 Overview and Context for Life?Cycle Management (pages 497–512): Bill Ausura, Bob Gill and Steven Haines
Chapter 34 Product Obsolescence and Discontinuation (pages 513–524): Ms. Elizabeth Jackson
Chapter 35 Lessons Learned from Outstanding Corporate Innovators (pages 527–545): Dr. Douglas Boike, Thomas Hustad, Mr. Stan Jankowski, Sally Evans Kay, Mr. John Moran, Albert Page and Norman Parker
Chapter 36 First Results from the 2003 Comparative Performance Assessment Study (CPAS) (pages 546–566): Marjorie Adams?Bigelow

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