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📙 The Art of SEO, 2nd Edition: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin — pdf free


Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior - such as new ranking methods involving user engagement and social media - with an array of effective tactics, from basic to advanced.

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