DMCA. Copyrighted Work that you can Claim.
Base have 250 515 books.
Search: 


📙 Political Marketing and the 2015 UK General Election by Darren G. Lilleker, Mark Pack (eds.) — free epub


This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.



About book:

About file:

  • File size: 2 726 787
  • Format: pdf


Security code:
Download button

Similar books results


The Political Punter: How to Make Money Betting on Politics
The Political Punter: How to Make Money Betting on Politics pdf free by Mike Smithson

Who's going to win the next UK general election? Who's going to be the next US president? The next president of France? You probably have an opinion, but are you willing to put money on it? In this unique new book Mike Smithson, the man behind politicalbe...

The Italian General Election of 2008: Berlusconi Strikes Back
The Italian General Election of 2008: Berlusconi Strikes Back epub download by James Newell

A lively account of the general election of 2008 and of its profound significance for Italy and beyond. It gets to grips with the complexities of Italian politics in an exceptionally clear way. Covering the background to the election, the campaign, the pa...

Global Political Marketing (Routledge Research in Political Communication)
Global Political Marketing (Routledge Research in Political Communication) free pdf by Jennifer Lees-Marshment, Chris Rudd, Jesper Stromback

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political system...

Framing the Race in South Africa: The Political Origins of Racial-Census Elections
Framing the Race in South Africa: The Political Origins of Racial-Census Elections download pdf by Karen E. Ferree

Post-apartheid South African elections have borne an unmistakable racial imprint: Africans vote for one set of parties, whites support a different set of parties, and with few exceptions, there is no crossover voting between groups. These voting tendencie...

Democracy within Parties: Candidate Selection Methods and their Political Consequences (Comparative Politics)
Democracy within Parties: Candidate Selection Methods and their Political Consequences (Comparative Politics) free download by Reuven Y. Hazan, Gideon Rahat

Can too much participation harm democracy? Democratic theory places great importance upon the conduct of elections, but it is not often recognized that the electoral game takes place in two arenas, not only between parties but also within them. This pione...

Introduction to Political Communication, 2nd Edition
Introduction to Political Communication, 2nd Edition epub download by Brian Mcnair

In this highly accessible textbook Brian McNair critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. He examines how different organisations make use of advertising...

Social Media in Politics: Case Studies on the Political Power of Social Media
Social Media in Politics: Case Studies on the Political Power of Social Media free epub by Bogdan Pătruţ, Monica Pătruţ (eds.)

This volume sets out to analyse the relation between social media and politics by investigating the power of the internet and more specifically social media, in the political and social discourse. The volume collects original research on the use of social...

Italian Politics: The Center-left In Power
Italian Politics: The Center-left In Power download pdf by Roberto D'alimonte, David Nelken

The year 1996 in Italian politics was a year rich in novelty. After the “stalled transition” of 1995, the political atmosphere had begun to change. Most obvious was the end of Dini’s unelected government of technocrats, supported by a heterogeneous group ...

Florence Nightingale on Society and Politics, Philosophy, Science, Education and Literature: Collected Works of Florence Nightingale, Volume 5 (v. 5)
Florence Nightingale on Society and Politics, Philosophy, Science, Education and Literature: Collected Works of Florence Nightingale, Volume 5 (v. 5) download pdf by Lynn McDonald

Florence Nightingale on Society and Politics, Philosophy, Science, Education and Literature, Volume 5 in the Collected Works of Florence Nightingale, is the main source of Nightingale’s work on the methodology of social science and her views on social re...

Why Intelligence Fails: Lessons from the Iranian Revolution and the Iraq War
Why Intelligence Fails: Lessons from the Iranian Revolution and the Iraq War pdf free by Robert L. Jervis

The U.S. government spends enormous resources each year on the gathering and analysis of intelligence, yet the history of American foreign policy is littered with missteps and misunderstandings that have resulted from intelligence failures. In Why Intelli...

Iterative Splitting Methods for Differential Equations
Iterative Splitting Methods for Differential Equations free download by Juergen Geiser

Iterative Splitting Methods for Differential Equations explains how to solve evolution equations via novel iterative-based splitting methods that efficiently use computational and memory resources. It focuses on systems of parabolic and hyperbolic equatio...

A Short History of Nearly Everything
A Short History of Nearly Everything free pdf by Bill Bryson

One of the world’s most beloved and bestselling writers takes his ultimate journey -- into the most intriguing and intractable questions that science seeks to answer.In A Walk in the Woods, Bill Bryson trekked the Appalachian Trail -- well, most of it. In...

Petroleum Geology of Africa: New Themes and Developing Technologies
Petroleum Geology of Africa: New Themes and Developing Technologies epub download by T. J. Arthur, T. J. Arthur, Douglas Scott Macgregor, N. R. Cameron

As frontier exploration in Africa moves into ever-deeper water and new basins, there is an increasing need to mitigate the high costs by reducing risk. One way of doing this is by drawing on knowledge from other areas. The book includes regional papers ra...

Sams Teach Yourself TCP/IP in 24 Hours
Sams Teach Yourself TCP/IP in 24 Hours pdf free by Joe Casad

In just 24 sessions of one hour or less, you’ll discover how to implement, monitor, and manage a TCP/IP network–even the latest cloud-based and IPv6 networks. Using this book’s straightforward, step-by-step approach, you’ll uncover the essentials of TCP/I...

Windows 8 Five Minutes at a Time
Windows 8 Five Minutes at a Time free download by Lance Whitney

The perfect Windows 8 guide for today's busy learnersGet more out of Windows 8 at your own pace with this great new guide that's perfect for busy learners. Helpful information is presented in quick, easy-to-digest, individual tasks that you can read and l...

Interpretation and Uses of Medical Statistics
Interpretation and Uses of Medical Statistics free pdf by Leslie Daly, Geoffrey J Bourke

In 1969 the first edition of this book introduced the concepts of statistics and their medical application to readers with no formal training in this area. While retaining this basic aim, the authors have expanded the coverage in each subsequent edition t...

Advanced Linux 3D Graphics
Advanced Linux 3D Graphics free epub by Norman Lin

This second colume provides programmers who are experienced in both Linux and fundamental 3D graphics concepts with a well-rounded perpesctive on 3D theory and practice within the context of programming larger interactive 3D applications...

Introduction to Axiomatic Set Theory
Introduction to Axiomatic Set Theory pdf free by Gaisi Takeuti, Wilson M. Zaring

  Hegel's Phenomenology and Foucault's Genealogy